Turn counts into rows of icons that pop in one by one — the classic "1 in 10" visual. Export as PNG, SVG, GIF or MP4.
Free to try · No design skills · Ready in about two minutes
Overview
A pictogram, or icon array, shows a value as a row of repeated icons rather than a bar or a slice. It is the oldest trick in data visualisation because it works on a level bars don't reach: 38 little figures out of 100 is not just a number, it's a crowd you can picture. "38% of signups come from word of mouth" is a fact; watching 38 of 100 figures fill in is a feeling.
The format has a natural ceiling. Past 15-20 icons in a row, the count becomes a texture instead of something countable, and the chart stops feeling precise. That's why Reochart picks a sensible unit automatically, one icon can stand for 1, or for 5, or for 200, whatever keeps the row readable, and always prints the exact value at the end so the rounded icons never quietly become a lie.
Where Reochart differs from a static icon grid is motion and honesty together. Icons pop in one at a time so the count builds in front of the viewer, and when a unit above 1 is in play, a small legend line says so explicitly, e.g. "= 5 people", so nobody mistakes 8 icons for 8 people when it's actually 40.
How it works
Each row is one category with a label and a value. Reochart looks at the largest value in your dataset and picks a unit, 1, 2, 5, or a round multiple of ten, so that the longest row lands at roughly 15-20 icons rather than sprawling into an uncountable wall.
Every icon in a row pops in with a quick, staggered entrance, and the row's exact value fades in beside the last icon once it lands. If the chosen unit is greater than 1, a legend below the chart spells out what one icon represents, so the visceral read ("look how many") and the precise read (the printed number) never contradict each other.
Examples
Real charts made in Reochart, each with its own data and theme. Hover to play the animation.
Good fit
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Compare
Pictogram vs the alternatives, at a glance.
| Chart type | Best for | Avoid when |
|---|---|---|
| Pictogram | "1 in N" counts, audience breakdowns | Precise comparison, more than ~15 categories |
| Bar / column | Comparing values across categories | You want a visceral, human count |
| Lollipop | A minimal ranked comparison | You want icons rather than dots |
| Donut | Parts of one whole as a percentage | The audience wants a literal count, not a share |
Your data
One row per category: a label and a count. Reochart picks the icon unit automatically from your largest value; paste straight from Excel or Sheets, or import a CSV. 3 to 6 rows reads best.
| Label | Value |
|---|---|
| Word of mouth | 38 |
| Social posts | 27 |
| Search | 19 |
| Paid ads | 10 |
Step by step
Drop your numbers in, or import a CSV.
Choose the chart, theme and animation speed.
Tune colours, labels and add your brand.
Download MP4, GIF, PNG or SVG.
Best practices
Watch out
Past 15-20 icons a row stops being countable and just reads as a block of colour. Let the auto unit keep rows short.
If one icon means 5 people, say so. An icon array without its legend quietly misleads.
One category with 5,000 and another with 12 forces a unit that erases the smaller row. Split them into separate charts or use a bar chart instead.
Icons are for a visceral read, not fine-grained ranking. If the audience needs to know which of two close values is bigger, use a bar or lollipop chart.
Why Reochart
FAQ
A chart that shows a value as repeated icons — each icon stands for one unit (or a round number of units), so counts and proportions read instantly.
A label and a value per row. Reochart picks the icon unit automatically and shows it in a small legend when one icon stands for more than 1.
It stays readable up to about 8 rows. Beyond that, icon rows compete for vertical space; a bar chart handles a longer list more gracefully.
It looks at your largest value and rounds up to a clean unit (1, 2, 5, or a multiple of ten) that keeps the longest row to roughly 15-20 icons. The legend spells out the unit whenever it's more than 1.
Use a pictogram when the story is a human count or a "1 in N" share and some rounding is fine. Use a bar chart when categories need to be compared precisely.
Yes. Icons pop in one by one by default, and you can export the animation as an MP4 or GIF, or grab a static PNG or SVG.
Yes. Pro exports a crisp, scalable SVG vector, alongside MP4, GIF and PNG. Every export renders at 1080p.
On Pro, yes. Set a brand palette and add a logo that replaces the watermark on every export.
Yes. The free plan lets you make every chart type except the animated bar chart race, and export an animated MP4 with a small watermark, no card needed. Pro adds the bar chart race, removes the watermark, and adds GIF and SVG, your brand colours and logo, longer videos and CSV import.